Chapter One (first subheading, paragraphs 1-3). Keep the advice and comments coming.
I'm still looking for a word or phrase to identify the changes from "you" to "us" etc.
Sorry about the formatting...
Chapter 1-This is What the Love of God Means
“This is what the love of God means, that we observe his commandments; and yet his commandments are not burdensome.”—1 JOHN 5:3.
DO YOU love God? If you have come into a dedicated relationship with Jehovah God, your answer surely is an emphatic yes—and rightly so! [Appeal to Emotion. Not only is the emotion of love appealing on its surface, the most common answer a reader would give, "an emphatic yes," is praised by the writers as "rightly so!" Therefore, the reader's esteem is boosted right away, for agreeing with the writers of the book. To acheive further emotional boosts, the reader will desire to continue agreeing with the writers as the book progresses.] It is only natural for us to love Jehovah. [Now that the reader is Emotionally committed by giving the correct answer to the opening question, there is a change in status. "You" are now one of "us." Before the first paragraph is finished the reader is given an Emotional boost by answering a question in an approved way and based on that approved response being accepted as a member of the group.] Our love for God is really in response to his love for us. The Bible puts it this way: “As for us, we love, because he [Jehovah] first loved us.”—1 John 4:19.
2 Jehovah has taken the initiative to express his love for us. He provides us with a beautiful earthly home. He cares for our physical and material needs. (Matthew 5:43-48) [These verses, like John chapter 5 from the prologue, are primarily about Jesus' command to love other people, even strangers and enemies, in a way similar to that of God's love for people.] More important, he looks after our spiritual needs. He gives us his Word, the Bible. In addition, he invites us to pray to him with the assurance that he will hear us and will give us his holy spirit to help us. (Psalm 65:2; Luke 11:13) Above all, he sent his most precious Son to be our Ransomer so that we might be delivered from sin and death. What great love Jehovah has shown to us!—John 3:16; Romans 5:8. [The use of "us" in this paragraph may simply be grammatical, but it continues to link the reader to the writers as members of the same group until the writers decide the appropriate time to change to "you" or "I" later on. The scriptures referenced and the tone of the accompanying text lead the reader to another Emotional response based on a sense of gratitude and justice. "To prove that I am thankful for all these things God has done for us, I owe him obedience."]
3 Jehovah wants us to benefit from his love forever. Whether we will or not, however, is really up to us. God’s Word admonishes us: “Keep yourselves in God’s love . . . with everlasting life in view.” (Jude 21) [Why the ". . . " instead of the removed words, "while you are waiting for the mercy of our Lord Jesus Christ"? Is it the use of "you" or the mention of "our Lord Jesus Christ" that was deemed removable by the writers?] The phrase “keep yourselves” suggests that to remain in God’s love, action on our part is required. We need to respond to his love in concrete ways.[Non sequitur. The phrase "keep yourselves" suggests maintaining a status quo and implies INaction more strongly than action. Also, "we need to respond" is dogmatic and not supported.] An important question for us to consider, then, is this, ‘How can I demonstrate my love for God?’ [This sudden change to the singular first person is powerful. The writers risk the grammatically awkward use of both "us" and "I" in the same sentence to elicit a desired Behavioral response to the previously established Emotional desire to prove one's gratitude to God, to pay the owed obedience by taking "concrete" action to "demonstrate" the reader's "love for God."] The answer is found in the inspired words of the apostle John: “This is what the love of God means, that we observe his commandments; and yet his commandments are not burdensome.” (1 John 5:3) [The reader's desire for an answer to the question, "How can I demonstrate my love for God?" is immediately gratified with the answer: "observe his commandments." That the contexts of the scriptures cited and quoted so far referring to "commandments" apply to the command to show love to other people in practical ways is conspicuously not mentioned.] We do well to examine carefully the meaning of these words, for we want to show our God just how much we love him. [By using the phrase "how much" the writers now quantify love as something that can be shown in ostensibly measurable amounts. This, in addition to the phrase, "We do well to..." begins to establish the phobia of not doing enough to show God "how much we love him." Also, use of the phrase "our God" brings an air of exclusivity to the reader as a member of an elite group. Establishing an Emotional desire in the reader to Behave in a way that will prove the reader's love for God and pay him back via concrete actions sets up the writers with the perceived authority to use the rest of the book to outline exactly what actions the reader must perform.]